TikTok hit the ground running when it launched in 2018
It gained huge traction in early 2020 due to the start of the pandemic and now keeps building upon its popularity.
What started as an app for Gen Z now has 1 billion active users per month, across all age ranges. The reason it is proving to be so popular is the fun aspect of it, not overly polished or heavily marketed, TikTok is about having fun, creating your own content, and remixing existing vial content.
If you’re a recruiter how can you leverage the growing platform of TikTok to boost your recruiting potential?
Using TikTok is a brilliant way to let followers and potential employees see more behind the scenes content of a brand and show some personality as opposed to the polished feel of Instagram. It humanises your brand and in doing so this sets the tone for candidates and lets them see if your company is a place that they could see themselves working at. As a recruiter, you can also leverage content from your employees and repost their work videos. You want to sell the team, the environment and the job.
Recently, HBO and Hollister had each used TikTok to post jobs, allowing candidates to post their own videos by way of application. This looks to be the start of a growing trend, instead of pages of standard black and white CVs, the recruiter can instead sift through short-form content where you get an insight into the candidate beyond a written CV.
For creative industries, TikTok might be one of the best platforms to find new, young talent. A video application allows you to potentially see some of their portfolio or experience while having a chance to personally shine in the video.
As a recruiter then, you can build your following by posting authentic, fun or useful content, such as job interview tips, CV tips or what you look for in candidates. Create some behind the scenes information about life as a recruiter, or company information videos about the companies you are hiring for. Look to create a hashtag that other people can use too, or perhaps you could use an existing one with traction to boost your video. For example, #jobsearch has 165million views.
Just like any other platform, TikTok has its own influencers, you could look to partner with an influencer to create some ‘working for..’ behind the scene content, with the call to action of posting their application video. This is leveraging someone with a vast audience that also aligns with your company to better increase the chance of finding a great new employee and boost your profile as a recruiter at the same time.
TikTok allows for ads too, which is perfect for you to run recruitment campaigns and extend your reach across the platform, as well as driving potential followers to your recruitment profile.
As a recruiter, sometimes you need to think outside the box and find talent beyond the usual spaces, especially true for younger candidates. The more places you add to your toolkit, the higher your success rate of finding the perfect candidate will be. As TikTok expands, recruitment teams will be jumping on there too, so if you’re a recruiter, get ahead of the game and get on there now.